Streametics Solutions
Channel Fraud Monitoring and Detection
The Streametics Channel Fraud Detection system takes comprehensive approach towards fraud sensing. It correlates various channel transactions to identify emerging fraud patterns with high degree of certainty. Streametics analysts work with the manufacturer to research and confirm these patterns. Manufacturer can view the revenue leakage associated with various practices like gray markets, incentive claims abuse, and warranty fraud using a dashboard. This enables manufacturers to take proactive action against partners, particularly those that pose significant revenue risk.
Measuring Channel Program Effectiveness
The Streametics solution can be used to combine sell-through data with channel programs information to develop metrics on the effectiveness of various channel programs like rebates, price protection etc. The Return on Investment (ROI) on programs can be calculated by measuring the amount spent on programs versus sales generated. Also the correlation of various promotions against increase in sales can be calculated to help manufacturers fine tune their promotional mix.
Item-level Product Identification
The Streametics Fingerprints module enables a manufacturer to provide unique identification to individual product items in a standard way (e.g. GS1) using auto-identification technologies (barcode, RFID, etc.). The manufacturer and channel partners can capture data in automated, reliable and speedy fashion from product items using various data capture devices. This data provides valuable information such as where the product was on a specific date, who had access to the product, who shipped it there, who purchased it, who sold it, etc.
Data Quality Audit
In complex, multi-tiered channels, the data provided by channel partners is often incomplete and inferior in quality. Streametics technology and services can be used to audit the quality of data submitted by channel partners. A color coded dashboard provides a scorecard for each partner. Based on the results of the audit, the manufacturer can work with Streametics to target specific partners, geographies, and products for data quality improvement.
Data Quality Improvement
Streametics analysts work with targeted partners to improve the quality of submitted channel data. Our analysts use various tools to collect, transform, and enrich partner supplied channel data. A wide variety of data formats – Excel, text files etc. are supported. Data files can be submitted by channel partners directly to the Streametics solution. Alternatively, Streametics can cleanse data collected by the manufacturer. The ability to support a wide range of data formats reduces the technology burden on the channel partner.
Ubiquitous Mobile Client
The Streametics Mobile module enables remote the enforcement of fraud detection policies using ubiquitous mobile devices such as cell phones and mobile readers. Field personnel conducting on-the-spot audit at remote locations could use a mobile phone to submit product identification and location related data using SMS or web protocols in order to identify counterfeit or gray market product.